As attending the Birmingham Exhibition in October 1997, Ge Benxiang took a brochure from a Britain booth and walked away, while a British gentleman caught up and took the brochure away. The ceramics originate from China, however the ceramics which made by Chinese people didn’t get respects from foreigners. Because of this matter, Ge Benxiang shortened the ten days stay to seven days stay. Since then, Ge Benxiang resolved that he want to build the Zibo Zhongqiang Ceramics Products Co., Ltd. as a brand standing in the world of famous brand, and started the journey of “Build World Brand, Stimulate National Morale”.

　　Brand is the soul of an enterprise, and source power of the development. Zhongqiang is a company combining scientific research, production and sales of magnesia reinforced porcelain, building and promoting the brand with proper management system, innovative production technologies, excellent service, etc.

　　1997年10月參加英國(guó)伯明翰展示會(huì)時(shí)，葛本祥從一家英國(guó)展臺(tái)拿過(guò)一本宣傳冊(cè)，待葛本祥一行走到幾米開外后，對(duì)方又追上來(lái)把宣傳冊(cè)搶回去了。隨之而來(lái)的是帶有恥笑的蔑視言語(yǔ)。事后，通過(guò)翻譯得知，這位外國(guó)人在說(shuō)；“你們中國(guó)人買不起”，就是這句話，深深地刺痛了葛本祥。陶瓷起源于中國(guó)，但中國(guó)人生產(chǎn)的陶瓷卻在國(guó)外得不到尊重。為這，在英國(guó)呆10天的計(jì)劃更改為7天。也正是從那時(shí)起，葛本祥便下定決心，讓淄博中強(qiáng)瓷業(yè)有限公司（以下簡(jiǎn)稱中強(qiáng)）立于世界品牌之林，并開始了中強(qiáng)“創(chuàng)世界品牌，揚(yáng)民族志氣”之征程。

　　品牌是企業(yè)的靈魂，企業(yè)發(fā)展的源動(dòng)力。集科研、生產(chǎn)、銷售鎂質(zhì)強(qiáng)化瓷于一體的中強(qiáng)憑借良好的管理機(jī)制、創(chuàng)新的生產(chǎn)技術(shù)、優(yōu)質(zhì)的服務(wù)等舉措來(lái)打造品牌、塑造品牌。