As the trend toward a wider variety of tourism products emerges, Greece is well placed to offer highly attractive alternative tourism options. Investors will find irresistible incentives to develop new, thematic tourism offerings, from traditional settlements than can be converted into mini resorts, to numerous possibilities in health tourism, religious tourism, gastronomic tourism or sports tourism.
隨著發展多元化旅游產品的趨勢出現,希臘完全有能力提供極具吸引力的個性化旅游方案。投資者會發現,開發新的主題旅游產品有著不可抗拒的吸引力。從傳統的酒店到小型度假勝地,以及在保健旅游、宗教旅游、美食旅游、體育旅游方面都存在著大量開發可行性。
It is estimated that more than 25% of outbound travelers seek new, alternative tourism products. This well-educated and affluent demographic sector welcomes the opportunity to participate in out-of-the-ordinary experiences in non-traditional tourism settings.
據估計,超過25%的出境旅客在尋找新型非大眾型旅游產品。這些受過良好教育和資金充裕的人群希望能夠在非傳統的旅游環境中,體驗不同尋常的旅游經歷。
Greece is able to offer a multitude of these special-interest niches. As a complement to its core product of sun, sand, and sea, Greece’s extraordinary landscape and natural resources, cultural and historical wealth, as well as its tradition of hospitality translate into appealing investment opportunities.
希臘完全能夠滿足這類人群的非大眾型旅游要求。在希臘,除了豐富的陽光、海洋、沙灘是其核心產品以外,她的怡人景觀和豐富自然資源、文化和歷史財富,以及其熱情好客的傳統也將吸引更多的投資機會。
One of the greatest benefits of thematic tourism is its suitability as a 12-month opportunity. Special-interest activities attract adherents year round, providing a revenue stream the entire year, rather than seasonally, as is the case in traditional visits.
這種主題式旅游開發的最大的好處之一,是其具有全年12個月的開發可能性。非大眾性旅游景點將全年吸引游客,持續收入,這種情況區別與傳統季節性旅游受時間限制的訪問情況。
Advantages of Investing in
•Integrated Resorts
•Conference Centres
•Marinas
•Spa/Thalassotherapy
•Thematic Tourism
•Energy
•Environment Management
投資優勢:
• 綜合型度假區
• 會議中心
• 碼頭
• Spa和海水理療法
• 主題式旅游開發
• 能源
• 環境管理
Because Greece offers
•Highly diverse natural resources
•Significant unmet demand, huge potential for growth
•Exceptional cultural and historic wealth
•Well-developed tourism infrastructure to complement thematic products
•Leading tourism destination globally
因為希臘可以提供:
• 豐富多樣的自然資源
• 強烈的需求以及巨大的開發潛力
• 厚重的文化和歷史財富
• 發達的旅游基礎設施,用以配合主題式旅游產品
• 領先全球的旅游目的地
Greece is dedicated to transforming its wealth of resources into valuable products for the international traveler. Investors are invited to develop thematic tourism options that take advantage of these unique assets.
希臘一直致力于將其豐富的資源轉化為對國際游客有價值的旅游產品。利用這些獨特的旅游優勢,投資者可以發揮所能,開發主題旅游項目。
The Greek government has identified tourism infrastructure development as a priority target and encourages the development of new forms of alternative tourism that can perfectly complement its traditional product.
希臘政府已經確定將旅游業作為優先發展目標,加強基礎設施建設,鼓勵發展可以補充傳統產品的旅游新形式。